PODCAST: Text Campaign for Incoming Freshmen
For the first episode of 2011 the Mobile Marketing Mavens reviewed an SMS text message campaign submitted by the University of Louisville in Kentucky designed to establish a communication channel with incoming freshmen. In this campaign offered to … Read More
More Info on MCommerce
There is an interesting webinar coming up over at Mobile Marketer on January 26 called "Happy Holidays or Not: Mobile Commerce Lessons Learned, and Best Practice for 2011" that seems like a great spot to sum up the holiday mobile shopping experience. … Read More
Mobile Marketing Technology Provides Added-value in an Education Environment
My co-hosts and I were quite gratified to see mobile marketing technology being used in such a non-traditional way in this month's campaign. The educatinal institution, The University of Louisville, wasn't trying to sell anything to students - … Read More
Mobile Gets High Marks At UofL; But Campaigns Could Be Bolder
Universities are becoming more creative in how they use mobile - specifically text messaging -- to connect with digital natives on their mobile phones. This is a smart strategy since recent research -- including a milestone report from Cone, a … Read More
Mobile Marketing News
How and why consumer mobile engagement is constant throughout the day
By Erin (Mack) McKelvey On Oct. 12, I spoke at the “Future of Marketing” event in Tyson’s Corner, VA. As the sole representative of mobile on the panel, I attempted to focus most of my remarks on the massive shift in consumer behavior we have seen over the course of the last two to three [...]
Search + Mobile = Purchase (Maybe)
by Laurie Sullivan, MediaPost During Google’s earnings call on Thursday, Jonathan Rosenberg, senior vice president of product management at Google, told investors, analysts and media local and commerce are two emerging sectors Google plans to nurture this year. Rosenberg said five million businesses claimed their Google Place pages. The tech company also recently started testing [...]
Smartphone apps and mobile ads influence purchase intent: study
By Giselle Tsirulnik, Mobile Marketer A study by Adology finds that mobile advertising and branded smartphone applications influence consumers’ purchase decisions. Nearly half (49.2 percent) of home furnishings consumers say mobile applications or advertising influenced their purchase decision. The implication for retailers in this particular space is that they need to have a presence in [...]
Retailers at NRF National Conference told to ‘Think Mobile’
BY JOAN VERDON, Staff Writer, The Record Retailers who want to grow sales in coming years need to “think global,” “think green” and “think mobile,” according to experts speaking Sunday at the National Retail Federation convention in Manhattan. Global expansion, sustainable environmentally friendly business practices, and using smart phones and iPads to reach consumers were [...]
How World Events Drove Mobile Shopping in 2010
by Sarah Kessler / Mashable eBay announced its most interesting mobile shopping trends of 2010 today. Among other topics, the company analyzed holiday season spending and shopping reactions to cultural events like Valentine’s Day, the World Cup and Apple’s iPad release. The trends are based on the total value of items purchased using eBay’s mobile [...]
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