You are here: Home / Newest Show / Mobile Mktg Review Podcast 10-26-10

Mobile Mktg Review Podcast 10-26-10

October 26, 2010 By 10 Comments

Welcome to The Mobile Marketing Review’s first podcast. In this first show we introduce you to the Mobile Mavens (Peggy Anne Salz of mSearchGroove, Kim Dushinski from Mobile Marketing Profits and Linda Daichendt of Strategic Growth Concepts, Mobile Technology Association of Michigan, and Mobile Monday Michigan). We discuss and review the Arby’s ROASTBURGER text message campaign in the U.S. and give our thoughts on what is “Under The Radar” in mobile marketing. We hope you enjoy our show.

Please submit your campaign for our next show.

Here is the video of the Jimmy Kimmel Live television spot that we reference in the podcast.

open source video, online video platform, video streaming, video solutions

Podcast: Play in new window | Download

Filed Under: Newest Show Tagged With: , ,

Comments

  1. Dave The Mobile Marketer says:
    November 15, 2010 at 7:37 pm

    Hi Kim,

    Great site and Show. If I can be of any help, let me know.

    All my best,

    Dave The Mobile Marketer

    http://GoMobileNow.mobi

    http://DaveTheShoeGuy.mobi

    Reply

Trackbacks

  1. ‘The Mobile Marketing Review’ Goes LIVE! | Marketing with New Technology says:
    October 26, 2010 at 9:28 am

    [...] a member of ‘The Mobile Mavens’ on The Mobile Marketing Review, I am happy to say that the first broadcast of our show is now LIVE!  And I think you’ll [...]

    Reply
  2. The Mobile Marketing Review Debuts; Rates Arby’s Campaign | msearchgroove says:
    October 26, 2010 at 9:42 am

    [...] Listen to the podcast here. [...]

    Reply
  3. ANALYSIS: Arby’s Mobile Marketing Campaign, Emerging Markets | msearchgroove says:
    October 28, 2010 at 7:29 am

    [...] We kicked off with a hard look at the recent Arby’s campaign to promote its Roastburger sandwich. I also used the opportunity to discuss some insights from the panel on consumer insights I moderated during the recent Mobile Marketing Association’s Forum in London. This post, a complement to the podcast you can listen to over at The Mobile Marketing Review, provides some additional detail about the campaign and a summary (with video) of the panel discussion. (Press release & podcast) [...]

    Reply
  4. Mobile Marketing Review Podcast Series Launches — IM-Mobile says:
    October 29, 2010 at 2:08 pm

    [...] I’m pleased to hear that three mobile experts have launched a new online series called “The Mobile Marketing Review.” Its mission is educating the mobile industry by providing expert advice on execution, [...]

    Reply
  5. Tweets that mention Mobile Mktg Review Podcast 10-26-10 -- Topsy.com says:
    October 29, 2010 at 4:43 pm

    [...] This post was mentioned on Twitter by Linda Daichendt, TheMobileMktgReview. TheMobileMktgReview said: Who are the Mobile Mavens? @StrategicGrowth, @KimDushinski and @PeggyAnne Find out what they've been up to @http://bit.ly/bq4upG! #TheMMR [...]

    Reply
  6. Themobilemarketingreview says:
    October 31, 2010 at 6:00 pm

    Themobilemarketingreview…

    [...] something about themobilemarketingreview[...]…

    Reply
  7. ‘The Mobile Marketing Review’ Goes LIVE! | Deercreek Consultants says:
    November 23, 2010 at 7:54 am

    [...] a member of ‘The Mobile Mavens’ on The Mobile Marketing Review, I am happy to say that the first broadcast of our show is now LIVE!  And I think you’ll agree [...]

    Reply
  8. Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers | msearchgroove says:
    February 11, 2011 at 1:22 pm

    [...] chain Arby’s used mobile to build customer interaction that lasts. The case study (also reviewed by Peggy and her Mobile Mavens) used a live commercial on Jimmy Kimmel’s show to build 172 local opt-in databases packed with [...]

    Reply
  9. What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen | msearchgroove says:
    February 25, 2011 at 11:52 am

    [...] (Peggy adds: Arby’s covers all the bases. This cross-media campaign — which the Mobile Mavens critiqued here — achieved its objectives and allowed Arby’s to begin building an impressive and [...]

    Reply

Speak Your Mind

*