A raft of recent reports show that mobile devices (and the apps we download to find stores and compare prices) have irreversibly transformed retail. With the advent of mobile there’s a greater emphasis on convenience and a greater requirement for marketing that boosts engagement.
Consider the last Mobile Consumer Briefing research results from the Mobile Marketing Association (MMA) and Lightspeed Research showing how French, German and British consumers are using their mobile phones over the holiday period. It found that 67 percent of all mobile phone owners expect to use their mobile for their holiday shopping and making arrangements for celebrations.
In line with the focus on mobile shopping we review U.K. retailer Marks & Spencer’s (M&S). By way of background, M&S launched its ever mobile commerce mobile Internet site in May 2010. To achieve this M&S worked with Mobile Interactive Group – which provided consultancy on the user experience, design and functionality for site.
The website the companies created has earned the retailer attention and accolades, including the prestigious World Summit Award presented by the United Nations recognizing outstanding content worldwide.
Read the rest of Peggy’s viewpoint over at her destination for the analysis of all things mobile – MSearchGroove.
Kim’s Mobile Marketing Profits blog
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