Mobile Marketing Technology Provides Added-value in an Education Environment

My co-hosts and I were quite gratified to see mobile marketing technology being used in such a non-traditional way in this month’s campaign.  The educatinal institution, The University of Louisville, wasn’t trying to sell anything to students – instead, they were trying to provide a service thru a medium that incoming freshman are most actively involved with and most comfortable with.

Personally, while I certainly believe that mobile marketing technology is incredibly important and valuable for increasing company revenue, I also believe it has many other uses that also can be of tremendous value and I’m very glad to see firms (and in this case, universities) starting to embrace those alternative uses of the technology. 

To learn more about how the education community is using mobile technology on college campuses – and in K-12 education – read my recent blog post on Mobile in Education on the ‘Marketing with New Technology’ blog.