Linda Daichendt

Linda Daichendt, CEO/Managing Consultant of Strategic Growth Concepts, a division of DAIMAR Enterprises, Inc., is an accomplished marketer and award-winning blogger on the use of new media in growing a business.  She is a recognized business expert with 20+ years of corporate, small business and franchising experience, with specializations in the areas of:  Mobile media marketing, Social media marketing and Virtual events production. 

Daichendt holds a strong record of achievement for both employers and clients that has resulted in:

• Increased media effectiveness
• Reduced marketing and operational costs
• Increased brand awareness
• Trouble-shooting / problem resolution
• A strong record of increased sales and business growth.

            

She is the Founder of the Mobile Technology Association of Michigan, a Michigan-based trade association for the mobile industry; a Co-founder of Mobile Monday – Michigan, a Mobile Technology industry networking / business development group that is the local chapter of the International Mobile Monday organization; and the Host/Producer of the online radio program, ‘Strategic Growth Concepts for Small Business’.

Linda has been interviewed extensively about small business and mobile related topics, including:  MobileBeyond, mSearchGroove, Small Business Computing, The Detroit News, xConomy and more.

Daichendt’s background includes:

• Ownership of Strategic Growth Concepts, a Detroit area firm that provides consulting and training services to start-up, small and mid-sized businesses nationally in the areas of Start-up, Marketing, Operations, HR and Strategic Planning.
• Comprehensive knowledge of the Mobile industry, including:  cell phone retail / consumer use trends, mobile technology development and growth, mobile marketing / advertising, and knowledge of and relationships with industry leaders and stakeholders internationally.
• 20+ years marketing / management experience in a wide variety of industries including:  franchising, retail, consumer products, wireless, coatings distribution, personal services, personal / commercial contracting, shopping center development, staffing, training / education, automotive aftermarket, video / entertainment, and non-profit organizations.
• Extensive work with entrepreneurs including:  previous service as a Board Member and Marketing Committee Chairperson for the Youngstown Edison Small Business Incubator, presentations to groups of potential, start-up and emerging entrepreneurs, and one-on-one consulting for start-up and emerging businesses.

Linda’s Links:

Website:  Strategic Growth Concepts

Mobile Monday Website:  Mobile Monday Michigan

Trade Association Website:  Mobile Technology Association of Michigan

LinkedIN Profile

Blogs:

• Marketing with New Technology
• Strategic Growth Concepts for Small & Mid-sized Businesses
• HR Concepts for Small Business

Twitter:

• @StrategicGrowth
• @MobileTechAssn
• @MobileMondayMI
• @VirtualBizEvnts
• @Mobile4SmallBiz
• @Mobile4AdAgency
• @Mobile4Franchis
• @Mobile4Wireless
• @Mobile4MembOrg
• @Mobile4ShopCtrs

Facebook FAN Pages

• Strategic Growth Concepts
• Mobile Technology Association of Michigan
• Mobile Monday Michigan
• Mobile for Small Business
• Mobile for Advertising Agencies
• Mobile for Franchises
• Mobile for Wireless Retailers
• Mobile for Membership Organizations
• Mobile for Shopping Centers

Linda can be reached at: