Peggy Anne Salz is the chief analyst and founder of MSearchGroove, a top 50 influential technology site providing analysis and commentary on mobile search, mobile advertising, and social media. Her drive to spark debate about issues impacting the industry at all levels has won her international recognition as a brave new voice in the mobile market.
Her report, “Mobile Search & Content Discovery,” was regarded as the first in-depth study of its kind, establishing Salz as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert.
Peggy has established a successful career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on mobile content and applications, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, New Media Age, and in the Agile Minds column in EContent magazine, among many more.
Peggy is also the author of the Netsize Guide, an annual mobile industry almanac published by Netsize, a company belonging to Gemalto. The reference work features analysis and exclusive interviews with 20+ industry influencers and executives.
Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.
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