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PODCAST: Text Campaign for Incoming Freshmen

January 25, 2011 By Kim Dushinski 1 Comment
UniversityofLouisville

For the first episode of 2011 the Mobile Marketing Mavens reviewed an SMS text message campaign submitted by the University of Louisville in Kentucky designed to establish a communication channel with incoming freshmen. In this campaign offered to 2,600 students, an opt-in list of 500 was built. The students agreed to receive information about campus events, orientations, activities, contests and more.

Find out what the Mobile Marketing Mavens thought of this campaign. Was it effective? Did they use the right level of creativity?

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Mobile Marketing Review Podcast – 12-21-10

December 21, 2010 By Kim Dushinski 2 Comments
MarksandSpencerMobile

In this edition of The Mobile Marketing Review, the mobile mavens (Kim Dushinski, Linda Daichendt and Peggy Anne Salz) review the mobile website created by Marks & Spencer’s, the UK retailer. Their site got high marks from the mavens. Listen to find out what we think they did right.

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Mobile Mktg Review Podcast 10-26-10

October 26, 2010 By Kim Dushinski 10 Comments
On air microphone graphic

Welcome to The Mobile Marketing Review’s first podcast. In this first show we introduce you to the Mobile Mavens (Peggy Anne Salz of mSearchGroove, Kim Dushinski from Mobile Marketing Profits and Linda Daichendt of Strategic Growth Concepts, Mobile Technology Association of Michigan, and Mobile Monday Michigan). We discuss and review the Arby’s ROASTBURGER text message campaign in the U.S. and give our thoughts on what is “Under The Radar” in mobile marketing. We hope you enjoy our show.

Please submit your campaign for our next show.

Here is the video of the Jimmy Kimmel Live television spot that we reference in the podcast.

open source video, online video platform, video streaming, video solutions

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Show #1: Coming Soon

September 18, 2010 By Kim Dushinski Leave a Comment
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The first podcast of The Mobile Marketing Review will air on October 26, 2010. We look forward to bringing you a wide range of Mobile campaigns, and their results, from advertisers around the world!

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