Mobile Campaign Evaluation Criteria
All campaigns submitted to the Mobile Mavens will be evaluated according to the same standard criteria when being considered for inclusion on the show. As follows:
- Creativity; we are looking for unique and original mobile campaigns that interacts with participants in an interesting way and attracts attention from the target audience.
- Execution; what are the details of how the campaign was implemented, from collateral to cross-media integration to user experience.
- Effectiveness; what were the goals of the campaign and how well did it achieve those goals.
- Best Practices Adherance; did the campaign follow all necessary regulations and industry standard practices.
Submit your Mobile Campaign
Complete our Campaign Submission Form to submit your firm’s Mobile campaign for consideration to be reviewed on our show.
Kim’s Mobile Marketing Profits blog
[...] we offer companies the opportunity to submit their mobile marketing and advertising campaigns (via this form) for our [...]