Welcome to The Mobile Marketing Review’s first podcast. In this first show we introduce you to the Mobile Mavens (Peggy Anne Salz of mSearchGroove, Kim Dushinski from Mobile Marketing Profits and Linda Daichendt of Strategic Growth Concepts, Mobile Technology Association of Michigan, and Mobile Monday Michigan). We discuss and review the Arby’s ROASTBURGER text message campaign in the U.S. and give our thoughts on what is “Under The Radar” in mobile marketing. We hope you enjoy our show.

Please submit your campaign for our next show.

Here is the video of the Jimmy Kimmel Live television spot that we reference in the podcast.

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